Branding
WIMPY FRIED CHICKEN
Year :
2024
Industry :
Food service industry
Client :
WIMPY® Fried Chicken
Project Duration :
One Week



THE BRIEF :
The Client approached me to create WIMPY® Fried Chicken. A new food franchise under the established Wimpy brand in Zimbabwe. He wanted the branding to be inspired by Chick-fil-A, creating a fresh distinctive identity that resonates with customers while building on Wimpy’s® existing presence.
Solution :
I brought the clients vision to life by creating two branding options for WIMPY® Fried Chicken. The first was a bold design inspired by a chicken’s comb and flames, reflecting the energy of fried chicken, while the second was a classic option that drew from Wimpy’s existing branding for a familiar, timeless feel.

































More Projects
Branding
WIMPY FRIED CHICKEN
Year :
2024
Industry :
Food service industry
Client :
WIMPY® Fried Chicken
Project Duration :
One Week



THE BRIEF :
The Client approached me to create WIMPY® Fried Chicken. A new food franchise under the established Wimpy brand in Zimbabwe. He wanted the branding to be inspired by Chick-fil-A, creating a fresh distinctive identity that resonates with customers while building on Wimpy’s® existing presence.
Solution :
I brought the clients vision to life by creating two branding options for WIMPY® Fried Chicken. The first was a bold design inspired by a chicken’s comb and flames, reflecting the energy of fried chicken, while the second was a classic option that drew from Wimpy’s existing branding for a familiar, timeless feel.

































More Projects
Branding
WIMPY FRIED CHICKEN
Year :
2024
Industry :
Food service industry
Client :
WIMPY® Fried Chicken
Project Duration :
One Week



THE BRIEF :
The Client approached me to create WIMPY® Fried Chicken. A new food franchise under the established Wimpy brand in Zimbabwe. He wanted the branding to be inspired by Chick-fil-A, creating a fresh distinctive identity that resonates with customers while building on Wimpy’s® existing presence.
Solution :
I brought the clients vision to life by creating two branding options for WIMPY® Fried Chicken. The first was a bold design inspired by a chicken’s comb and flames, reflecting the energy of fried chicken, while the second was a classic option that drew from Wimpy’s existing branding for a familiar, timeless feel.
































