Graphic Design
MINI YOUNG PROFESSIONALS
Year :
2025
Industry :
Automotive
Client :
MINI Financial Services
Project Duration :
One Week
THE BRIEF :
MINI tasked us with creating a campaign to promote a new car finance offer aimed at young graduates. The goal was to encourage brand loyalty early by providing a preferential interest rate to recent graduates purchasing their first MINI. The campaign needed to communicate trust, aspiration, and modernity, while seamlessly incorporating MINI’s new Corporate Identity (CI) across all touchpoints including a brochure and a set of promotional videos.
Solution :
I applied MINI’s updated CI through a clean, modern layout, bold typography, and authentic lifestyle imagery that spoke to young professionals. The brochure used strong visuals and clear messaging to highlight the offer, while the videos extended the same look and feel with dynamic motion graphics and youthful energy. Together, the pieces created a cohesive, aspirational campaign that connected with the target audience.
Downloadable Brochure :
Point of sale video :
More Projects
Graphic Design
MINI YOUNG PROFESSIONALS
Year :
2025
Industry :
Automotive
Client :
MINI Financial Services
Project Duration :
One Week
THE BRIEF :
MINI tasked us with creating a campaign to promote a new car finance offer aimed at young graduates. The goal was to encourage brand loyalty early by providing a preferential interest rate to recent graduates purchasing their first MINI. The campaign needed to communicate trust, aspiration, and modernity, while seamlessly incorporating MINI’s new Corporate Identity (CI) across all touchpoints including a brochure and a set of promotional videos.
Solution :
I applied MINI’s updated CI through a clean, modern layout, bold typography, and authentic lifestyle imagery that spoke to young professionals. The brochure used strong visuals and clear messaging to highlight the offer, while the videos extended the same look and feel with dynamic motion graphics and youthful energy. Together, the pieces created a cohesive, aspirational campaign that connected with the target audience.
Downloadable Brochure :
Point of sale video :
More Projects
Graphic Design
MINI YOUNG PROFESSIONALS
Year :
2025
Industry :
Automotive
Client :
MINI Financial Services
Project Duration :
One Week
THE BRIEF :
MINI tasked us with creating a campaign to promote a new car finance offer aimed at young graduates. The goal was to encourage brand loyalty early by providing a preferential interest rate to recent graduates purchasing their first MINI. The campaign needed to communicate trust, aspiration, and modernity, while seamlessly incorporating MINI’s new Corporate Identity (CI) across all touchpoints including a brochure and a set of promotional videos.
Solution :
I applied MINI’s updated CI through a clean, modern layout, bold typography, and authentic lifestyle imagery that spoke to young professionals. The brochure used strong visuals and clear messaging to highlight the offer, while the videos extended the same look and feel with dynamic motion graphics and youthful energy. Together, the pieces created a cohesive, aspirational campaign that connected with the target audience.
Downloadable Brochure :